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Monday, July 28
5:00 PM – 5:15 PM Welcoming Remarks
5:15 PM – 6:00 PM Keynote – Overview Speaker
6:00 PM – 7:00 PM Opening Reception at NASDAQ in Times Square
An excellent opportunity to meet and greet with old and new colleagues who will share this educational experience with you
Tuesday, July 29
8:00 AM – 9:00AM Opening Breakfast
A chance to start your day networking with friends and colleagues in this informal environment.
9:00 AM – 9:30AM Opening Remarks
State of Online Retail - Opportunities and Challenges for the Jewelry Industry
Speaker to be announced soon
9:30 AM – 10:30AM Adding Doors Online: Opening Your Store in a New Neighborhood - Live from the Consumer Revolution: Shaping the Future of Online Shopping
Interactive marketing is finally getting executive attention but there remains the need for guidance on which new channels to prioritize and a plan for how to mature and organize these new initiatives. Taking a customer centric commerce approach strikes the balance between branding and commerce making online retail a viable channel.
The online customer who buys from site is different than the customer who wants to shop on-line to compare and contrast and, ultimately, come to your store.
This session will profile the online buyer and the on-line shopper, exploring behavioral patterns and analyzing key demographics. Learn how site measurement and other, stat eof the art analytic tools help you define your digital consumer and how you can best leverage your site, multi-channel marketing and your products to appeal to them.
10:30 AM – 11:15 AM Power Break
ASK NIELSEN! One-on-One with Neilsen’s Leading On-line asnd Consumer Analysts
Take time to network and learn from peers and sponsors as well enjoy a unique opportunity to meet one-on-one with Nielsen’s top web analytic experts from BuzzMetrics as well our global consumer brand managers who will be on-hand to ask your top-of-mind questions about how to evaluate and measure purchasing patterns, viewing patterns, traffic patterns to best understand your brand with an on-line view. a patterns of your customers.
11:30 AM – 12:30 PM The Multi-Channel Effort, Part 1:
Your Website as an Extension of Your Brand
Online consumers demonstrate a clear preference for retailers that provide well-connected multiple points of contact. Is your customers’ web experience the same as their store experience? Does your product strategy for each channel complement or compete with each other? Learn how the most successful companies maximize the benefits and strengths of both channels to create a focused, cohesive and unified operation.
The Multi-Channel Effort, Part 2:
Determining the Right Marketing Mix and Multi-Channel Relationships for Driving Market Share Through Your Online Storefront
Digital marketing has brought retailers an unparalleled opportunity for new customer acquisition strategies in a highly cost efficient manner. Consumers use multiple channels to learn about products and make purchase decisions. To pull through this process, retailers need to develop the right channel mix for each type of consumer and plan accordingly. From search engine optimization to affiliate marketing to data-only analytics, learn how to harness the power of the web to enhance your brand, products, store and online shoppers experience to achieve digital excellence and greater market share.
12:30 PM – 1:45 PM Lunch
Hold Your Torch Up High: Inspire and Galvanize Your Team for Successful Integration of Your Online Strategy
You are a successful retail executive. You’ve been trained in such metrics as shelf space and same store sales. A digital strategy forces you to embrace different ideas and new ways to communicate them. Before you begin, you must model your own belief in change otherwise your plan has no merit. Listen as executives at leading operations are translating their online visions to those in their businesses who implement them.
1:45 P.M. – 2:30 PM How Your Buying Team Can Leverage “Digital Relationships”
From being able to spot and act on trends at “web speed,” to international sourcing; from positioning product across the channels to developing niche markets within your larger business, your buying team plays a vital role in the development of your digital strategy. Their ability to spot trends and move quickly to source and securing products allows you to beat your competition in the important battle for mindshare. Learn the key strategies being developed and embraced by today’s leading online retailers for working with vendors, buying, planning and positioning assortment across sales channels.
1:45 PM – 2:30 PM What Customers Want; Polishing the Online Shopper Experience
This session will outline the defining elements of a key online metric: customer site satisfaction. In an ironic twist of the digital world, you’ve spent money and time educating your employees to provide the best levels of customer service, but the new digital paradigm means that some of your customers may not even interact with one of your employees. Whether driving them to your store or driving them to buy on-line, learn about customers’ expectations for your site’s functionality, design, reliability and consistency, the key guides in your ability to develop customer loyalty.
1:45 P.M. – 2:30 P.M. CEO Invitation Only Roundtable
The newest paradigm: Leveraging Online Social Networks to Drive Your Luxury Goods Sales
Social networking is the ideal way to create your “red-roped” online shopping community. According to the Luxury Institute, 60% of wealthy consumers use online social networks to stay connected and leap into online dialogue. Moving from transaction to interaction, social technologies enable companies to talk to and energize your most loyal and enthusiastic customers. This discussion will examine how engaging social mediums such as blogs, social networking sites, and ratings and reviews drive sales and results.
2:30 PM – 3:15 PM Power Break
ASK NIELSEN! One-on-One with Our Information Brokers
Meet one-on-one with our top web analytic experts from BuzzMetrics and global brand analysts from Nielsen who will be available to help you better profile the future of your brand and purchasing patterns of your customers. Take this time to network and learn from our sponsors, speakers and Nielsen analysts.
3:30 PM – 4:15 PM CLICK HERE!: The Best of the Best
All day, you’ve been learning about key benchmarks and metrics. Now is your chance to see the standard bearers throughout the world of digital retail. Our experts take you through the sites of the industry leaders so you can bookmark destinations that you and your team can return to time and time again for guidance and ideas.
4:15 PM – 5:00 PM Town Hall Meeting
The Safety of Your Brand in a Digital Economy: A Smaller World, but Larger Risks
The birth of mega capitals in emerging areas such as the UAE, China, and India are untapped wells of opportunity for today’s marketplace. Retailers like Tiffanys and Neiman Marcus who are beating forecasts are able to point to increased sales overseas. But while a robust digital strategy allows your brand to know no geographic boundaries, there is an increase in online threats such as brand counterfeiting, phishing, fraud, copyright infringement, web traffic diversion. These activities can cause havoc on your online storefront and sabotage your brands good name. This town hall meeting will help you leverage your brand’s equity online as well as how to remain vigilant against digital threats to ensure brand protection and keep your customers confidant that your site is a trusted online store.
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