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What is +27?
+27 is everything you need to know as a jeweler in today’s marketplace. The online retail juggernaut, Blue Nile saw a 27% growth in sales from 2006 to 2007, while other leading retailers experienced double digit losses. In economically turbulent times, Blue Nile and other Internet retailers rely on a model that leverages efficiency, speed, mass customization and rapid response to deliver trends and fulfill customer desires, with global reach. This model has led to explosive growth, and it has cemented the concept of “e-tailing” as a viable retail channel.
So whether you’ve personally had your hand in the development and management of your own company’s on-line jewelry strategy, or, if you’re now expected to deliver on it - +27 is the industry event addressing the vital role of digital excellence in implementing an effective multi-channel sales platform. +27 delivers all the information you’ll need to know to increase online sales, get optimal benefit from online presence and prevent further loss of market share to new agile online retailers.
+27 is about going beyond using the Internet as just another retail channel and leveraging the internet as a powerful customer relationship and brand building tool.
+27 shows you what you need to do to achieve double digit growth in a down market.
+27 offers practical strategies to expand your reach to new customer segments and markets.
+27 delivers the tools you need to redefine the way you identify, connect with and serve your customers.
+27 provides you with the tools you need to create detailed profiles of your customers based on past purchases and tailor messages that are exquisitely accurate.
New for 2008
To maximize the team building opportunity, +27 registration is expanded from exclusively CEOs to all senior leadership responsible for merchandising, marketing and online sales.
Exclusive networking breaks, luncheons and receptions offer networking time for practical discussions with expert speakers and peers.
More hands-on educational sessions from the World’s leading online retailers and Web 2.0 experts who provide information customized to the needs of retail executives.
+27 is in New York City this year the same week at the JA NY Summer Show making it even more convenient to learn everything you need to know about digital excellence in multi-channel sales.
Features
- The ONLY industry event addressing the vital role of digital excellence in implementing an effective multi-channel sales platform
- Benefit from the expertise of the National Jeweler Network the industry’s oldest who have developed a custom agenda with you in mind: C-level executives and your leadership teams within major retail organizations facing multi-channel sales challenges
- Maximize your visit to NYC while visiting the JA NY Summer Show
Benefits
- Obtain the tools to achieve true digital excellence and implement a best in class multi-channel sales platform.
- Get ahead of the competition by leveraging the expertise of the nation’s most successful online retailers from outside the industry.
- Learn from the mistake and successes of other through discussions with your peers exploring the strengths, opportunities, and challenges of a multi-channel sales strategy.
- Learn how to optimize your digital strategy and maximize your profit potential in the growing $5 Billion online jewelry market
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